THINKING WITHOUT A BOX
There is a story told that when the U.S. began to launch astronauts into space, they found that their pens would not work in zero gravity, the ink would not flow. 

 

To solve the problem a consulting firm was hired.  After 10 years and approximately 12 million dollars they had a pen, which worked in zero gravity, upside down, underwater, and wrote on practically any surface at temperatures from 0 to 300 degrees Celsius.   

 

Success? 

 

Perhaps?

 

But in the meantime the Russians used a PENCIL!


It is popular to talk about providing solutions by thinking outside the box.  

 

But is that really the correct perspective? 

 

There is a distinct difference between focusing on a problem and focusing on a solution. 

 

That is why TANNIN looks to define the road to success as one that has


BUSINESS DRIVING SOLUTIONS